Speech Why You Should Be Politically Aware - 1304 Words

Sophie Pappas Speech 1 - 12:30 Ward Topic: Why you should be politically aware. General Purpose: To Persuade Thesis: We should all educate ourselves to be politically woke even if you hate the system so this reality show of an election and outcome that all of us were negatively shocked by won’t happen again. Persuasive Speech So, Donald Trump is the president-elect and I still wake up every morning with a slightly dead soul and single tear shedding down my face. I remembered being bright-eyed, optimistic, and a proud supporter and campaigner for Bernie Sanders. My expectations for the future was set extremely high and I thought that there was an immense progression in the country with who we were as Americans and what we demanded ourselves. However, to my dismay as well as large portion of the outraged country, this was certainly was not the case. This is the reality, this is my reality, this is our reality. I was heartbroken, numb, and angry would be a complete understatement. This was the time where I didn’t want to be an American, I furiously thought of ways how a broke college student could somehow make it to Canada to live a life of free health care and celebrated diversity, and how I wanted to drop kick Donald Trump and the members of the electoral college in their throats. My hope was crushe d but my drive to fight, (not physically) was and still is prevalent. So, with that said, we should all educate ourselves to be politically woke even if you hateShow MoreRelatedRhetorical Analysis of Ballot or the Bullet Sppech by Malcolm X1359 Words   |  6 PagesAs one of the most proficient civil rights activist of the 1960s, Malcolm X and his speeches were very influential but particularly one speech was highly esteemed, that being the Ballot or the Bullet speech. A speech that was given after the I have A Dream speech by Dr. Martin Luther King. Despite, Dr. Martin Luther King being a pacifist and also a civil rights activist as well; Malcolm X was more tyrannical and advocated the use of violence. During this era, the democrats were in control of theRead MoreSpeech On Political Correctness1620 Words   |  7 PagesGood morning ladies and gentlemen, thank you so much for being present with us today. Me and my fellow group members are on the opposition team and strongly believ e that Political Correctness has NOT gone too far and that in fact it is much needed in today s society.   Political Correctness is defined in the dictionary as â€Å"the avoidance, often considered as taken to extremes, of forms of expression or action that are perceived to exclude, marginalize, or insult groups of people who are socially disadvantagedRead MoreThe Dynamics Of Political Correctness Essay1694 Words   |  7 Pagesnbsp;nbsp;nbsp;nbsp;nbsp;Every American probably knows what it means to be politically correct. After all, we hear about it on the news almost every night. We have to be constantly aware of whether or not something we say or do is going to offend someone. This mode of communication is present in every aspect of our lives, from the most formal to the most informal situations. nbsp;nbsp;nbsp;nbsp;nbsp;This paper will answer questions on the origin of the term ‘politically correct and the applications of the communicationRead MoreShould Censorship Be Banned From Social Media Platform?1523 Words   |  7 Pageshow about when you share your own beliefs on social media, can your content get flagged as inappropriate? The answer to both of these questions is yes, and it is blatant censorship. Censorship by definition is â€Å"the suppression or prohibition of any parts of books, films, news, etc. that are considered obscene, politically unacceptable, or a threat to security† (Oxford University Press). Censorship regularly imposes certain beliefs on the masses. The practices of suppressing free speech and hinderingRead MoreThe Deaf Community and Its Culture1545 Words   |  7 PagesThrough my brief introduction of Deaf culture during my first sign language courses, I knew some vague details about historical events. Gallaudet had been mentioned several times within not only my workbook, but also by my professor. I could have given you a short syno psis of the oral movement that threatened to wipe ASL out as a language. Though I knew these facts, and a few traits about Deaf culture that I had experienced firsthand, there was so much that I had not considered before the readings andRead MoreCensorship Filters The Media Within The World1574 Words   |  7 PagesCensorship is a healthy way of teaching the world, helps control the influx of information and ideas in society and compresses the violence within the world. Though freedom of speech is legal within the United States of America, all things said, shown, or expressed are not always appropriate. In most cases, inappropriate speech and/or acts lead to illegal acts or urge others to. For example, if someone witnesses a scene, is a part of a scene or hears about it, most will want to converse about it orRead MoreEssay about Should Art Be Censored?990 Words   |  4 PagesShould Art Be Censored? What if I told you that many artists around the world, including America, are being tormented and silenced for their freedom of expression? It sounds a little strange to think that in the twenty-first century a human can still be suppressed from expressing itself however it wants. A slender yet plentiful amount of artists to this day feel like they are left in the pouring rain when everyone is protected by the government’s umbrella of freedom of speech. Art whether we knowRead MoreSpeech At The Colleges Is Endangered1440 Words   |  6 Pagesetc. that is used for alerting the reader or viewer to the fact that it contains potentially distressing material. Triggers can affect anyone of any gender, race, or age at anytime. There has been much talk that free speech at the colleges is endangered. I think that colleges should acknowledge known trigger warnings when applicable and educate the students and factuality to reduce mental illnesses that are accompanied with trigger warn ings and to ensure that students feel safe and comfortable atRead MoreGeorge Bernard Shaw s Pygmalion1463 Words   |  6 Pagesthe wealthier citizens around her, the flower girl, Eliza, speaks in a dialect almost impossible to comprehend. Quickly understood by speech therapist Henry Higgins, he states: â€Å"A woman who utters such depressing and disgusting sounds has no right to be anywhere—no right to live. Remember that you are a human being with a soul and the divine gift of articulate speech: that your native language is the language of Shakespeare and Milton and The Bible; and don t sit there crooning like a bilious pigeonRead MoreRelationship Between Audiences And Films1469 Words   |  6 Pagesin the hypodermic model. The theory ignores people’s free will. Uses and Gratification One influential tradition in media research is referred to as uses and gratifications (occasionally needs and gratifications ). This approach focuses on why people use particular media rather than on content. In contrast to the concern of the media effects tradition with what media do to people (which assumes a homogeneous mass audience and a hypodermic view of media), uses gratifications

The Importance Of Characters In Fences By August Wilson

Have you ever watched a movie or read a book and wanted the less powerful character to win against the more powerful person? In Fences by August Wilson, Troy Maxson is not seen as the bully and Rose Maxson is seen as the underdog. Rose Maxson has been seen as a flawed leading character because of her familiarity, her morale righteousness, and the perspective that she does not change with the novel; however, Rose is a perfect conqueror because she learns where she belongs, she carries out her supportive role, and, in the end, she reaches the pinnacle of success by raising her kids and carrying for a baby she loves. Everyone likes a character that stands out right? Well, that is Troy in Fences not Rose. Rose’s character in Fences is one†¦show more content†¦Therefore, Roses reliable character made the viewer/reader want to see more of her character, and made the viewer think of their personal character as well. Rose knows her place in her marriage, and society. In the play it states, â€Å"I am your wife. Don’t push me away† (Wilson 1073). In this passage from the play it is showing that she recognizes her role in her marriage, and she wants Troy to recognize that role as well. Therefore, Rose knows her place in society and where she belong with her marriage to Troy. Wilson shows Roses supportive role throughout the play. Rose cares for everyone throughout the play which shows that it was culturally okay for her to take care of everyone. In the play it states, â€Å"And next week†¦when that recruiter comes from that school†¦I want you to sign that paper and go on and let Cory play football† (Wilson 1058). The statement is stating that she supports everything that her family does, and is fully committed to her family. Therefore, Roses supporting role ends up being the backbone of the family. Family serves as Roses success in the play. She reaches her success by caring for children, and a child that is not hers. In the play it states, â€Å"Okay, Troy†¦you’re right. I’ll take care of your baby for you†¦cause †¦like you say†¦she’s innocent† (Wilson 1074). In this passage from the play it states that Rose will care for Troy’s baby even though sheShow MoreRelatedEssay about The Importance of the Characters in Fences by August Wilson696 Words   |  3 PagesFences is a 1983-published play by American Playwright, August Wilson. In Fences, we are introduced to several characters that serve multiple purposes to the protagonist and main character of the play, Troy Maxson. Troy is a 53 year old man who works as a garbage man, and lives with his wife, Rose and their teenage son, Cory. Along with Rose and Cory, Fences introduces us to three more members of the Maxson family: Lyons, the first born son to Troy, the step-son to Rose, and theRead MoreNotes On The Novel Fences And Pied Piper Of Tucson 1080 Words   |  5 PagesYou Been?† and Mara Bovsun’s article, â€Å"Pied Piper of Tucson;† they identify and describe ways authors ‘hook and hold’ readers with specific choices. Next, students read the play Fences by Pulitzer Prize winner August Wilson and analyze the role of stories within in the story to create tension and advance the plot. Fences is the foundation for the unit’s cornerstone task: after ranking and discussing important lines in the play, student perform them, and reflect on the impact of the important linesRead MoreFences Is A Play Written By August Wilson In 1983.The Play1181 Words   |  5 Pages Fences is a play written by August Wilson in 1983. The play investigates the evolving African- American experience and looks at race-relations, among many other themes. The main character of the play is Troy Maxson, a 52-year-old who struggled to satisfy his family need. Troy has had his dreams taken from him. He wanted more than anything to be a pro baseball player, but his career was stopped because of racial discrimination, which, lead to a misconception between Troy and his son. In thisRead MoreFences Research1694 Words   |  7 PagesBoundaries in August Wilson’s Fences The early 1950’s was a time of enormous importance because of the Civil Rights Movement which emphasized equal rights for blacks and whites. According to the book Approaching Literature, this time period became very familiar to August Wilson, the author of the play Fences. Wilson, an African American man, was raised by his mother and his ex-convict father. For a short period of time, before moving back to his old neighborhood, Wilson lived in a primarilyRead MoreSymbolism In Fences By August Wilson1460 Words   |  6 PagesKeep Love in or Lock it Out?: An Analysis of Symbolism in Fences Symbolism is defined as an artistic and poetic movement or style using symbolic images and indirect suggestion to express mystical ideas, emotions, and states of mind. In Fences by August Wilson, symbolism is used heavily throughout the play in order to represent deeper meanings and add to the emotion of the storyline. In order for the play to have so much depth and emotion, symbolism is crucial to the work itself and the heavy topicsRead MoreSocial, Political, And Family Issues On August Wilson s Fences1596 Words   |  7 PagesSocial, Political, and Family Issues in August Wilson’s Fences August Wilson’s Fences depicts life in the 1950s for a typical African American family. The play touches upon racism, shifting family dynamics, and the politics of war. While racism plays an important and vital role in the play, instead of lamenting the issue, Wilson uses the characters as a weapon against the rampant racism of the time. In the same fashion, the relationship between Troy, Rose, and Cory demonstrates the shifting culturalRead MoreThe Rise And Fall Of Troy Maxon1278 Words   |  6 Pagesof Troy Maxon: An Analysis of August Wilson’s play Fences In Fences, August Wilson, the playwright, provides a believable and powerful examination of the African American experience in the late 1950’s. It provides an apt portrayal of the mentality of African American men going into the civil rights movement, as well as a well-developed account of the friction that occurs between a father and a son, and a husband and wife in the face of conflict. According to Wilson, his play provides CaucasiansRead MoreThe Symbolic Importance of the Fence in August Wilson’s Fences1179 Words   |  5 Pagesthat the object of the fence in August Wilson’s play, â€Å"Fences† symbolizes a great struggle between the literal and figurative definitions of humanity and blackness. The author summarizes the play and uses the character Troy to explain the characterization of black abilities, such as Troy’s baseball talents, as â€Å"metaphoric,† which does not enable Troy to play in the white leagues as the period is set during segregation (Nadel 92). The author is trying to use the characters from the play as examplesRead MoreAnalysis Of Fences And Heart Of Darkness 964 Words   |  4 PagesAugust Wilson was a famous and influential playwright who wrote about the African American experience and conflicts with the White world. Although he may be argued as one of the greatest playwrights in America, I myself have only heard of his work once when my seventh grade English class read Fences, a play about a man and his son dealing with dealing with racism while also dealing with their own conflict when the son wants to follow in the steps of his father and become a professional athlete. IRead MoreStruggles and Tensions in Death of a Salesman by Arthur Miller and Fences by August Wilson1437 Words   |  6 Pages In drama, struggles and tensions within the lives of characters and the situations they face are important for the building of the plot and maintaining the attention of the audience. In Death of a Salesman by Arthur Miller and Fences by August Wilson, the main characters of the plays face struggles which move the plot along, while adding anticipation and excitement. Willy and Troy face struggles internally and externally with society. Willy struggles with failing business, while Troy struggles

Entrepreneurship Rubrics

Question: Describe about electronic enterprise "ULTIMATE Limited". Answer: Executive Summary The organizations mission is to provide quality services to clients, analyse their preferences, offer outstanding customer care services and to supply different electronics products such as mobile phones, tablets, CCTV cameras, television sets, radio calls, laptops, amplifiers and other devices which are in line with desired market quality and designs that will outwit other competitors in the market realm. Introduction The proposed electronic enterprise is called ULTIMATE limited. Its location is in Canberra and its primary objective will be to specialize in the provision of electronics products such as mobile phones, tablets, CCTV cameras, television sets, radio calls, laptops, amplifiers and other devices and services to all the clients from any part of Australia and beyond. The reason for operating the electronic business is due to the massive growth in the civilization and hence the need to digitalize operations (Gumpert. David E. 1990). In this regards, the demand for electronic products has been enormous and has grown steadily over the years. The trend is expected to increase further given the fact that most business are automating their operations and adopting new technologies that intensive use of electronic products. Additionally, the company chose to be based in the capital since there is a ready market. The accessibility of the market, as well as the vast population of Canberra that uses electronics, is essential for the success of the business. The company projects returns for the next three year period starting with 2016 all the way to 2018. The company expects to receive and to earn of $ 355,800 in 2016, $ 577,500 in 2017 and $700,000 in 2018. As evident from above, the net profit is projected to increase cumulatively due to the profitability of operations of the business. To achieve this, the company will use several marketing strategies that include collaboration with influencers, consumer approaches as well as a competitive pricing strategy. The company will adopt a customer-based approach with the interests of customers at heart so as to meet the needs of the client. The management team will be composed of an expert team of qualified personnel with the necessary management skills, academ ic as well as work experiences. Market Feasibility Given the gap that exists in the Australian Capital, the ultimate company have shown it wise to bridge the gap by supplying the electronic gadgets to various customers who demand these products. The customers include students, business persons and government and non-government bodies. Organization is set to explore the markets by providing new products and modifying the existing ones to suit the needs of the customers. Besides, there will be a provision after sale services that entail door to door delivery of goods and incorporating mobile shops that ensure that all customers across the country are served with various electronic gadgets. The organization will also ensure that the products are differentiated and diversified in order cater for all classes of customers. The diversification will help explore new opportunities and serve almost all the needs of the customers (Handley, Stephan. 2006). The business is set to form various alliances with the related companies and other business units to gain competitive and comparative edge in both local and global markets. Through acquisitions and mergers, the business will be in a position to acquire a larger market share and improve its profits and revenue sources. Eventually, this will enable the organizational business to expand its scope and make the best use of the intermediate goods of other companies, firms, business units and organization. Ultimate business is contemplating of expanding the scope of the enterprise by seeking the gaps that exist in the market as far as the production; distribution and consumption of the electronics devices are concerned (Kerin, Hartley, Berkowitz, Rudelius. 2006). Then the gaps are to be bridged by carrying out a detailed research, innovations and inventions that will ensure that the needs of all stakeholders are taken into considerations.Also, the company is also aiming at providing various services and enterprise solutions (networking and storage), which are the most profitable ultimate's businesses at the moment. The company should focus on growing these divisions as they promise better growth opportunities and higher profit margins. Competition is intensive in the Consumer Electronics industry, and this has prompted the electronics business entities to stay on toes and embrace technology and innovation consistently.While most consumer electronics companies have widely acknowledged outsourcing and offshoring as an enabler of cost competitiveness, Ultimate uses offshore partnerships to drive benefits beyond labour arbitrage. The leveraging offshoring is to drive competitive advantage by tapping into specialized skills and expertise offered by developing economies in Australia, Africa and Latin America. Primarily, this will improve the operations of the business and help create an avenue for the enterprises the enterprise grow (Malburg, Christopher R. 1994). The business is hell bent at exploring new opportunities and business ventures in this dynamic electronic market. The returns offered by venturing new opportunities are indeed attractive and hence the need for Ultimate business to embrace new opportunities. Insights that enterprises consider in as far as venturing into new opportunities and adopting continuous growth include: Competitiveness in the local as well as the foreign market. Embracing new technology in the dynamic electronics market. Gaining massively from export sales. Contribution to national production. Contribution towards defence production. Import substitution. Location wise mobility. In Australia, the small business opportunity is getting quite exciting and innovative over time. As a small medium enterprise, business opportunity can be seen from every sector including financial services, customer care, education, automobiles, advertising etcetera. Getting to grow every segment of the enterprise requires the identification of new opportunities. Given the fact that the Australian business market is enormous and full of promising new opportunities, increased purchasing power and consumerism fuels the business scenario in Australia. Technical Feasibility The business growth has a 5-year strategic plan in which it will see it cashflows grow massively and in which it will expand its services. The company plans to utilize most of its internal resources to finance operations and will reinvest profits obtained to provide additional services (Malburg, Christopher R. 1994). Nevertheless, it will acquire some additional funds through loans, investors, and friends' etcetera to expand the scope of operations and hence finance new business adventures for the betterment of the enterprise at large. There is a need for the business to decipher business model of different sectors and companies to pitch in products or solutions. A good way is expansion and diversification of the line of the electronic products that the business speializes.with. There is hence an opportunity in the electronic market for competitive advantage that will indeed help the company, investors and employees to climb the up the ladders. To spot, acquire and utilize new opportunities, it is essential for Ultimate to advertise its service far and wide. To make this a success, the business will adopt and aggressive campaign given acquiring new markets from the existing customer base. Essentially, this will not be done without offering education to the public as well as avail special offers for them to partake and gain interest in the company. Thus, the enterprise sees itself growing to be a monopoly in the electronic market while still embracing total quality and having customer welfare at heart. The manner in which customers are treated is of great essence. Ultimate pays particular attention to how customers are treated and is hell bent on making the customers have the best experience whenever they come to seek the services offered by the business. Ultimate recognizes the fact that it is impossible for growth to occur without the customers. Hence customers are the ones who keep Ultimate in business and hence need to be treated with a lot of care and caution. Due to this, the company will see to it that they are informed well in advance and are reached out from all the corners of the nation and that they are treated in a unique manner. This will also include offering high quality product as a customer friendly price (Cross, Wilbur and Richey, Alice M.. 1998). Human Feasibility It comprises of individuals who require diversified services. The group is diverse, heterogeneous and is composed of mainly average income earners. Their preferences vary according to individual choice and sovereignty. They play the informative role and thus help in the general expansion of the business. The company is therefore set not to expose them to negative externalities by exposing them to a lot of damages. Also, the company will ensure recruitment is done on the basis of merit without any favour (Rogoff, Edward G. 2004). Given that the business is a start up enterprise, the business has no the extensive experience. However, the management have incurred a lot of cost in the advertisement and promotional activities in order to inform the consumers on the availability of the products, there usage and how they can impact on their lives. The management team also did face a lot of pressure and competition on the already existing companies and other firms which are also in the same industry. Moreover, the company have also suffered due to insufficient capital and other assets like storage facilities which can be used to expand the daily operation and provide efficient services. As shown by the statement of financial position, the businesses is making good profit and also show signs of improving with time. However, the business is exposed to the risk of loss since it still don't have efficient storage facilities to enhance in the assemblage and the storage of both imported and locally made electronic products. In addition, the number of employees is growing and the company is expecting the wage rate to increase immensely now and even in the future. Therefore, this should be backed by the growth in both labours and capital productivity. There is also increase in those who have shown interest to buy shares of our company. It is because of the good reputation the company have developed in recent last (Zimmerer, Thomas. 2005) The business is contemplating on improving on the market brand in order to capture large market and counter the competitors. In addition, the company is expecting the revenue to increase in the near future while the cost of labour also increases due to increment in the number of employees as the company expands. The organizations vision is to see its operations grow massively, dominate in the long run and offer relevant, helpful and essential services to the market. In order to achieve this, Ultimate has a strategic objective in which it embraces total quality management as well as several other principals which will act a code of conduct of the business. Starting from the employees to the CEO, each associate of the enterprise is entitled to share in the visions and missions of the company. Meeting the organizational goals is the onus of each and every person in the organization thus the business is helmed to soar higher heights of success by achieving the set organizational strategic objectives. Financial Feasibility Start Up Capital: The intended investment capital is estimated to be $.800, 000. The acquisition of the proposed capital is as outlined below: Owners Equity : $500,000 Donations and contributions : $300,000. The amount contributed from owners' equity, and donations are expressed in ratio of 5:8 Profit and loss for last 12 months and future projections: ULTIMATE LIMITED PRO FORMA INCOME STATEMENT FOR THE YEAR ENDING ITEM 2014 2015 2016 Sales 1,544,000 2,001,700 2,568,940 Less cost of sales (344,000) (488,000) (600,000) Gross Profit/ Loss 1,200,000 1,513,700 1,968,940 Less EXPENSES Salaries (420,000) (540,000) (680,000) Rent (180,000) (180,000) (180,000) Depreciation (30,000) Registration (20,000) License (15,000) (4,000) (4,000) Electricity (7,000) (7,000) (7,000) Water (7,200) (8,200) (9,000) Telephone (15,000) (20,000) (25,000) Advertisement (90,000) (60,000) (100,000) Transport (30,000) (47,000) (122,000) Miscellaneous (60,000) (70,000) (221,940) Total (874,200) (936,200) (1,268,940) Net Profits 325,800 577,500 700,000 Cash Flow Plan: Ultimate Company Inc. Cashflow Statement For the Year Ended Dec 31, 2014 Cash Flows from Operating Activities:$ Operating income (EBIT) 350,000 Depreciation Expense 30,000 Gain on Sale of Equipment - 56,000 Increase in accounts receivable 5, 630 Decrease in prepaid expenses 18,000 Decrease in Accounts Payable - 22,800 Decrease in accrued expenses - 74,830 Net cashflow from operating activities 250,000 Cashflows from Investing Activities Sale of Equipment 43,000 Purchase of New Equipment 146,000 Net Cashflows from Investing Activities 189,000 Cashflows from Financing Activities: Payment of Bond Payable (135,200) Net Cashflow from Financing Activities (135,200) Net change in Cash 303,800 Beginning Cash Balance 122,000 Ending Cash Balance 325,800 Capital expenditure budgets: DESCRIPTION CAPACITY AMOUNT ($) 1. Equipment CCTV Woofers Office equipments 150 2. Computers Features: RAM Hard Drive Processor Speed 180 3. Furniture and fittings Wooden, ceramic and metallic 200 4. Motor vehicles Lorries 1200 The company is set to maximize the financial opportunities in order to enhance the development and expansion of the enterprise. In addition, the company have established a program to train the employees on the ethics and interpersonal skills in order to enhance flow of communication between the employees and the customers, employees and their bosses and employees and their fellow counterparts. Moreover, the company shall participate in the community based programmes by supporting the local educational programs and sporting activities, besides ultimate is set to boost the economy by adhering to the registered activities without acting ultra-vires.it will be achieved by employing competitive personnel to manage and control all the activities of an organization. The business has shown a positive trend since its inception in 2014 and has generated a net income which when invested back, has helped the company add on to its stock and has diversified its operations too (Wickham, Phillip A. 1998). The definite upward trend in the financial prospects of the company has attracted investors to the company and this has additionally helped the company to have an upward trend in its growth. Ultimate Company plans to boost its financial resources that will add to the investments of the company and hence enable to the enterprise record higher incomes in the future. The company projects to generate a return on its investment of 20% and increase its profitability level by 15% for the first 3 years, 20% in the next two years, 25% in the proceed 3 years after which it will achieve and target to attain profitability on investment of 30% and more. Nevertheless, the company plans to add onto its resources of investment and add equipment that will indeed improve efficiency and effectiveness of the business operations. Conclusion In order to evaluate efficiency, the enterprise utilizes the efficiency ratios in assessing how Ultimate is conducting its operations. The efficiency ratios measure how well assets of the company are employed. They can be used to evaluate the benefits produced by specific assets, such as inventory or accounts receivables or by a business's assets collectively. Efficiency ratios help in the evaluation of how effectively the company is putting its investment to work (Malburg, Christopher R. 1994). The greater the turnover, the more capable the company is at producing a benefit from its investments in assets. Significant of the efficient ratios to compute include the inventory turnover which helps indicate how many times the inventory is created and sold during the period. Another important ratio that the enterprise analyses is the total turnover rate which helps shows the extent that the investment in total assets results in sales. Thus it is an efficient rate to use in measuring how U ltimate utilizes its assets. In order to establish how effective the organization is, the company will compare the total asset turnover with the industrial asset turnover, and when its more, it will be a sure indication of how useful the enterprise is in producing a benefit from its investments in assets. Reference Cross, Wilbur and Richey, Alice M.. (1998). The Prentice Hall encyclopaedia of model business plans. Prentice Hall (also has disk of PDF's for templates) Bygrave, William D. (1994). The Portable MBA in Entrepreneurship. John Wiley and Sons. Debelak, Don. (2006) Perfect phrases for business proposals and business plans. McGraw-Hill. Jacksack, Susan (Ed.). (1998). Business plans that work: for your small business. Riverwoods, Illinois: CCH Incorporated. Gumpert. David E.. (1990). Inc. Magazine Presents How to Really Create a Successful Business Plan. Inc. Publishing. Boston, MA. Handley, Stephan. (2006). Business Plan Format. Retrieved Sept. 2006. Harmer, Wm. Peck, Terrance. (1999, 2002-2004). Business Plans Handbook: a Compilation of Actual Business Plans Developed by Small Businesses Throughout North America. Gale Research, Inc. Kawasaki, Guy (January 21, 2006). The Zen of Business Plans. Retrieved December 8, 2006, from How to Change the World Web site. Kerin, Hartley, Berkowitz, Rudelius. (2006). Marketing. Eighth Edition. McGraw-Hill Irwin. Leong, Alan. Personal Communication. (Jan-March. 2007). Senior Lecturer. University of Washington Bothell in Bothell Washington. Malburg, Christopher R.. (1994). All-In-One Business Planning Guide. Bob Adams, Inc. MA. Miller, David. Personal Communication. (Jan-March. 2007) President, Biotech Stock Research. University of Washington Bothell in Bothell Washington. Porter, Christopher. Personal Communication. (Oct. 2006) Rich, Stanley R. and Gumpert, David E. (1985). Business plans that win: lessons from the MIT Enterprise Forum. Harper Row Publishers Inc. New York. Rogoff, Edward G.. (2004). Bankable business plans. Thomson Texere. Rule, Roger C.. (2004). Rule's Book Of Business Plans For Start-ups: Creating A Winning Plan That You Can Take To The Bank. Entrepreneur Press. Siegel, Eric S., Ford, Brian R. , Bornstein, Jay M.. (1993). The Ernst Young business plan guide. New York. John Wiley Sons, Inc. US Small Business Administration. Retrieved October 29, 2006. Vaughn, Donald E.. (1997). Financial Planning for the Entrepreneur. New Jersey. Prentice Hall. Wickham, Phillip A.. (1998). Strategic Entrepreneurship. Britain. Pitman Publishing. Zimmerer, Thomas. (2005) Essentials of entrepreneurship and small business management. New Jersey. Pearson Prentice Hall.

Internet Marketing Evolution of World Wide Web

Question: Describe about the Internet Marketing for Evolution of World Wide Web. Answer: Introduction Todays age is the era of information age where all the aspects of lives are affected in some manner by the technology. With the birth of personal computers and subsequent evolution of World Wide Web, the society has become a global society where all the information is easily available. Internet has revolutionized the business environment and all the functions of an organization are dependent on internet. Advances in technology have changed the ways organizations produce and deliver services and goods. Moreover, internet and other improvements in technology such as Smartphone, video conferencing, and social networking have changed the dynamics of advertising and marketing functions of the organization (Roberts and Zahay 2012). The report therefore, aims to understand the concepts of internet marketing and its various elements that could applied for enhancing the marketing communication of Milk and Chocolates Ltd. The report also undertakes an evaluation of internet marketing mix eleme nts and compares the internet marketing tools with an objective of developing a suitable internet marketing plan for the company. In addition, the report also discusses the concept of interactive order processing in context of Milk and Chocolates Ltd. Internet marketing Internet marketing or online marketing refers to. the advertising and marketing efforts that employ Web, e-mail and other means to drive direct sales via electronic media Online marketing is all the efforts that a company puts to spread their marketing communication that uses internet to reach people. Internet marketing efforts are employed in conjunction with traditional types of advertising like television, radio, magazines in order to achieve integrated marketing communication objectives (Shih et al. 2013). Elements of internet marketing Web marketing: It includes marketing communication through e-commerce websites, affiliate marketing, promotional websites and advertising o search engines through Search Engine Optimization. These techniques can be employed for the Milk and Chocolate Ltd. for promoting the products. The company can develop its own e-commerce website in order to sell its products as well to inform customers about the various products that company provides and the benefits users can derive by utilizing companys products and services. E-mail marketing: It includes advertising and promotional marketing efforts of the company via e-mail messages to the current and prospective customers. Milk and Chocolate Ltd. can employ this method to create awareness about the brand and to initiate desirable response from the current and prospective customers. Social media marketing: Social media marketing as the name suggest is marketing communication strategy that employs social media and networking websites to communicate brand benefits by creating an interactive communication model (Pomirleanu et al. 2013). Milk and Chocolate Ltd. can use these techniques for engaging current and prospective customers. Social media websites such as Facebook, Twitter, Youtube and the like be employed to promote the brand. This also helps the organization to solicit response from the users or customers that can be utilized to understand customers needs and expectations and implement necessary changes in the products and services offered by the organization to increase customer satisfaction and develop brand loyalty (Fritz 2013). Banner advertising: Banner advertising refers to advertising a companys products and services through advertising on the WebPages of prominent websites (Aghaei et al. 2015). Milk and Chocolate Ltd. can employ this method for brand promotion. Moreover, online banner advertising helps to increase the traffic to the companys website that helps in greater brand recognition and leads to higher conversion rate. Evaluation of internet marketing mix The internet has changed the manner in which businesses sell and market their products and services. Moreover, customers uses internet to research and products. Therefore, it is important to understand the internet marketing mix to deliver products and services to the customers. The internet marketing mix for the Milk and Chocolates Ltd can be discussed as E-Product: While making the purchase over the internet, customers loses the tangibility factor. However, e-commerce sales are all around the world is increasing as buyers can access all the information about the product such as features, product specification and can easily compare the similar products across the brand easily and conveniently (Doostar and Mohammadi 2014). E-Price: Internet offers customers the power to purchase the products that provdes best deal with just a click. Therefore, it is important for the Milk and Chocolates Ltd. to implement a more competitive pricing strategy to compete within the market. In addition, the company has to formulate customer loyalty programs to reward loyal customers as a means of retaining loyal customers (Hemmati 2016). E-place: Online business model allows customers to sell its products and services directly to the customers cutting out retailers completely. However, the company has to ensure that customers orders are delivered quickly to the customers and after sales services or grievances are resolved quickly to ensure customers purchasing experience is enhanced and they come back for making future purchases. E-Promotion: Internet and other electronic mediums provide multiple tools and techniques for marketers to promote their products and services. In this context, Milk and Chocolate can implement integrated marketing communication for the promotional activities. E-promotion activities that can be employed in this case include banner advertising, social media engagement, mass e-mail to current and prospective customers to promote the brand (Ogonowski et al. 2014). Comparison of internet marketing tools Various internet-marketing tools that can be employed by Milk and Chocolate Ltd for internet marketing purpose include Search Engine Optimization tools Google analytics Moz Social media management tools HootSuite TweetDeck Visual content tools Piktochart Prezi Interactive order processing Interactive order processing is a basic for e-commerce that assists e-commerce business to present online businesses to customers authentic brands. It helps in easy services to the customers and organizes the whole online commerce activity with specific order. In this context, Milk and Chocolate Ltd. work on its entire product offerings and is required to develop a differentiated persona for the product. The product and its qualities must be in accordance with the customers needs and expectations. In the purchasing process, initially a lot of customers show interest in the companys offerings, however, not all the visits to the site translate to actual sales and a lot of customers fall out before the payment stage. Therefore, it is important to ascertain what customers are looking in the brand and implementing this understanding in the product development (Reas and Fry 2015). The various stages of interactive order processing involve (Source: As created by author) 2. Mechanics of search engine marketing Search engine marketing is one of the most effective means to grow business in the increasingly competitive marketplace. It is a form of internet marketing that help business to promote itself by promoting their websites by increasing their visibility in the search engine result pages. Milk and Chocolate Ltd. is required to implement SEM technique of brand promotion to increase its visibility in the search results when customers search for a particular product or services related to the offerings provided by the company. The company can ensure effective SEM by employing Search Engine Optimization and Pay Per Click techniques (Moran and Hunt 2014). SEO: The company can utilize search engine optimization, by focussing on both paid and unpaid means of increasing an organizations visibility. The purpose of this exercise is to ensure that the companys website appear as a top result when a user searches by inputting certain keywords. The reason being the earlier and more frequently a site appears in the search results list, the greater number of visitors would visit the companys website and greater would be the probability of converting those visitors to the companys customers. SEO is the ongoing marketing activity as the ranking on the results page changes over time. Therefore, the company is required to take necessary steps to ensure that companys website appear high in the search engine results. Various tactics that should be employed by the company for appearing high on the search engine results are creating and publishing excellent web contents such as blogs, using relevant keywords, link building to improve link popularity and enhancing the users experience through providing excellent customer experience (Nabout and Skiera 2012). E-mail marketing newsletter Get a 15% off on all our product offerings across all the categories. In addition, our customers can also have to opportunity to ship our products to your loved ones in any corner of the world for free. This limited period offer would be applicable for the next 15 days. Apply the discount code: MNCDIS15 (Hartemo et al. 2016). Online public relations Online public relations are one of the most cost effective marketing strategies for any business and can be used by Milk and Chocolate Ltd. for brand promotion. In order to implement effective online public relations approach, it is important to employ a variety of online applications such as social networking sites (Facebook, Twitter, Foresquare, and LinkedIn), photo and video sharing sites (Youtube, Vimeo, Flicker, and Instagram), and other online avenues (blogs, RSS feeds, comparison sites, affiliate sites, and so on). In order to ensure that the best online public relations strategy is being employed by the organization following four steps has to be implemented as discussed below Attracting visitors through search Engaging and initiating dialogue with all the stakeholders Building campaign buzz Developing strategies to manage any negative publicity Online public relations aim at influencing the impression of the stakeholders and particularly the customers in favour of the business. The heart of the online public relation is to tell a story about the brand and to create an aura for the brand in the minds of the customers (Saffer et al. 2013). New digital media communities Business can use digital media communities such as file sharing sites, video sharing sites, social media sites and the like for marketing communication purposes. Many organizations are using file sharing sites such as Dropbox and Google Drive to connect with the internal stakeholders of the organization and to promote the brand internally. Moreover, increasing visibility over the video sharing sites such as YouTube and Vimeo is more innovative and contemporary means of online marketing and helps the business to attract young customers that uses these sites on a regular basis. It appeals to the users directly to the end users and presents an opportunity to engage with the current and prospective customers directly (Hirst et al. 2014). Conclusion From the above discussion, it can be concluded that internet marketing is one of the most effective way of marketing communication for the users. It helps the firm to target and customer base more effectively and efficiently. The exponential spread of personal computers, Smartphone and the internet has made the internet marketing more lucrative for the marketers. Various tools and techniques like search engine management, social media management and e-mail marketing helps the organization to connect directly with the customers and provides an opportunity to get loyal customers. References Adams, R.L., 2015. Web 4.0 Marketing: The Black Book of Powerful Online Marketing Strategies Tactics. Aghaei, M., Abdolmaleki, S. and Asadollahi, A., 2015. Investigation of the Effect of Internet Marketing Mix on Improving the Performance of Internet Companies.Research Journal of Recent Sciences ISSN,2277, p.2502. Doostar, M. and Mohammadi, M.H., 2014. Studying and prioritising the effective elements of internet advertising on e-marketing.International journal of services and operations management,18(1), pp.57-73. Fritz, W., 2013.Internet-Marketing und Electronic Commerce: GrundlagenRahmenbedingungenInstrumente. Springer-Verlag. Hartemo, M., Suomi, R. and Hakala, U., 2016. Towards Improved Performance: A Model for Testing Email Newsletter Design. Journal of Electronic Commerce in Organizations (JECO), 14(3), pp.1-16. Hemmati, M., 2016. Analyzing the Effect of Social Internet of Things on Making the Internet Marketing Smart.Modern Applied Science,10(9), p.213. Hirst, M., Harrison, J. and Mazepa, P., 2014. Communication and new media: From broadcast to narrowcast. Oxford University Press. Madleňk, R., Madleňkov, L., vadlenka, L. and Salava, D., 2015. Analysis of Website Traffic Dependence on Use of Selected Internet Marketing Tools.Procedia Economics and Finance,23, pp.123-128. Miller, P., 2013. Social Media Marketing.The Social Media Industries, pp.86-104. Moran, M. and Hunt, B., 2014. Search engine marketing, Inc.: Driving search traffic to your company's website. IBM Press. Nabout, N.A. and Skiera, B., 2012. Return on quality improvements in search engine marketing. Journal of Interactive Marketing, 26(3), pp.141-154. Ogonowski, A., Montandon, A., Botha, E. and Reyneke, M., 2014. Should new online stores invest in social presence elements? The effect of social presence on initial trust formation.Journal of Retailing and Consumer Services,21(4), pp.482-491. Pomirleanu, N., Schibrowsky, J.A., Peltier, J. and Nill, A., 2013. A review of internet marketing research over the past 20 years and future research direction.Journal of Research in Interactive Marketing,7(3), pp.166-181. Reas, C. and Fry, B., 2015.Getting Started with Processing: A Hands-On Introduction to Making Interactive Graphics. Maker Media, Inc.. Roberts, M.L. and Zahay, D., 2012.Internet marketing: Integrating online and offline strategies. Cengage Learning. Saffer, A.J., Sommerfeldt, E.J. and Taylor, M., 2013. The effects of organizational Twitter interactivity on organizationpublic relationships. Public Relations Review, 39(3), pp.213-215. Shih, B.Y., Chen, C.Y. and Chen, Z.S., 2013. An empirical study of an internet marketing strategy for search engine optimization.Human Factors and Ergonomics in Manufacturing Service Industries,23(6), pp.528-540. Tuten, T.L. and Solomon, M.R., 2014.Social media marketing. Sage.